spacer
home > > summer 2009 > perfect partners
PUBLICATIONS


Perfect Partners

Successful corporate alliances have features which result in ‘strategic fit’ between the partners. Factors such as corporate organisation and infrastructure are relevant for strategic fit, as well as financial considerations, strategy and objectives. No less relevant are soft criteria like corporate culture and ethical considerations. As a general rule, fitting alliance partners were found to share the same purpose and manage to achieve an acceptable balance of interests with respect to the three corporate key characteristics: organisation, culture and finances.

WHY SOME ALLIANCES DON’T WORK

Looking at Figure 1, we immediately realise that the alliance the elephant proposes to the mouse is not going to work. When asked why, we are likely to respond: “Well, it’s quite obvious, isn’t it?” The Elephant Mouse Mutual Transportation Alliance is not going to be successful for a number of reasons. First we must wonder about the agreed purpose (the objective) of the alliance. Do both elephant and mouse really need to go all the way together (do they have a mutually dependent business) and do they need to arrive at the same place at the same time (is a common presence mandatory), both of which would be outcomes of putting the alliance into effect. Is it really equally important to both alliance partners to economise on effort (cost of transportation) and is the effort each partner puts into the alliance comparable to their profit (in other words: do they have the same return on investment)?


Read full article from PDF >>

Rate this article You must be a member of the site to make a vote.  
Average rating:
0
     

There are no comments in regards to this article.

 You must be a member of the site to make a comment.
spacer
Georg Mathis is a doctor of veterinary medicine with a PhD in pharmacology and an MBA. After four years in medical practice, he spent 10 years in biomedical research. Over the last 15 years he has been active in various sectors of the health care industry, mostly in executive positions. He was Medical Adviser at Ciba Vision Ophthalmics, Managing Director of SanaCare, a Swiss HMO and CEO of Sucampo Pharma. In 2002 he founded his own boutique CRO, Appletree Ltd, in Switzerland, which specialises in clinical research in ophthalmology and medical devices, and is predominantly active in the UK, Northern, Central and Eastern Europe.
spacer
Georg Mathis
spacer
spacer
Print this page
Send to a friend
Privacy statement
News and Press Releases

SHL attends the 2020 PDA in virtual fashion

SHL will join the 2020 Parenteral Drug Association’s annual Universe of Pre-Filled Syringes and Injection Devices virtual event with the launch of our virtual experience platform. Visitors can attend the event through the PDA’s online platform that comprises live chat sessions, conference presentations, and company pages.
More info >>

White Papers

Customising the Cold Chain

World Courier

Of all the statistics emerging around the global pharmaceutical industry this year, two big numbers capture the attention of both manufacturers and their logistics partners: $248 billion, the amount the “BRIC” nations (Brazil, Russia, India and China) are poised to account for in pharmaceutical sales for by 2016; and $8 billion, the amount global pharma will spend on cold chain logistics in 2014. Why are these two numbers so noteworthy? They demonstrate that as R&D goes, so goes logistics. As products evolve to meet demands for more targeted therapies, demand for more targeted logistics solutions grows as well. And that means a need for customization for everything from clinical trial samples to finished product.
More info >>

 
Industry Events

World Vaccine Congress Europe

18-21 October 2020, Barcelona, Spain

The World Vaccine Congress is an award-winning series of conferences and exhibitions that have grown to become the largest and most established vaccine meeting of its kind across the globe. Our credibility is show through the prestigious scientific advisory board that spend months of hard work creating a new and topical agenda, year on year.
More info >>

 

 

©2000-2011 Samedan Ltd.
Add to favourites

Print this page

Send to a friend
Privacy statement