spacer
home > > summer 2009 > perfect partners
PUBLICATIONS


Perfect Partners

Successful corporate alliances have features which result in ‘strategic fit’ between the partners. Factors such as corporate organisation and infrastructure are relevant for strategic fit, as well as financial considerations, strategy and objectives. No less relevant are soft criteria like corporate culture and ethical considerations. As a general rule, fitting alliance partners were found to share the same purpose and manage to achieve an acceptable balance of interests with respect to the three corporate key characteristics: organisation, culture and finances.

WHY SOME ALLIANCES DON’T WORK

Looking at Figure 1, we immediately realise that the alliance the elephant proposes to the mouse is not going to work. When asked why, we are likely to respond: “Well, it’s quite obvious, isn’t it?” The Elephant Mouse Mutual Transportation Alliance is not going to be successful for a number of reasons. First we must wonder about the agreed purpose (the objective) of the alliance. Do both elephant and mouse really need to go all the way together (do they have a mutually dependent business) and do they need to arrive at the same place at the same time (is a common presence mandatory), both of which would be outcomes of putting the alliance into effect. Is it really equally important to both alliance partners to economise on effort (cost of transportation) and is the effort each partner puts into the alliance comparable to their profit (in other words: do they have the same return on investment)?


Read full article from PDF >>

Rate this article You must be a member of the site to make a vote.  
Average rating:
0
     

There are no comments in regards to this article.

spacer
Georg Mathis is a doctor of veterinary medicine with a PhD in pharmacology and an MBA. After four years in medical practice, he spent 10 years in biomedical research. Over the last 15 years he has been active in various sectors of the health care industry, mostly in executive positions. He was Medical Adviser at Ciba Vision Ophthalmics, Managing Director of SanaCare, a Swiss HMO and CEO of Sucampo Pharma. In 2002 he founded his own boutique CRO, Appletree Ltd, in Switzerland, which specialises in clinical research in ophthalmology and medical devices, and is predominantly active in the UK, Northern, Central and Eastern Europe.
spacer
Georg Mathis
spacer
spacer
Print this page
Send to a friend
Privacy statement
News and Press Releases

Sustainability is a winner HERMA receives Packaging Award 2020

 • The PE label made entirely from post-consumer recycle material (PCR) wins the German Packaging Award in the “Sustainability” category. • Made with HERMA wash-off adhesive, this label opens up completely new high-quality recycling opportunities for plastic packaging. • The pioneering innovation is the result of the successful collaboration with schäfer-etiketten and Polifilm.
More info >>

White Papers

Crunch Time: The Impact of Serialisation Requirements on Packaging Operations

PCI Pharma Services

The deadlines for including unique product identifiers on prescription drugs is putting a strain on multiple parts of the industry, much of which is ill-prepared to meet the target. Here, we look to the experience of a company that is ahead of the curve for lessons on how to manage and ease the transition to serialisation.
More info >>

 
Industry Events

CPhI Festival of Pharma

5-16 October 2020, Virtual

A virtual gathering for the pharmaceutical industry, the CPhI Festival of Pharma has been created to fill the gap left by in-person events at a time when travel and gatherings are off the cards.
More info >>

 

 

©2000-2011 Samedan Ltd.
Add to favourites

Print this page

Send to a friend
Privacy statement