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home > ebr > autumn 2002 > over the counter and through the woods: china's otc market in transition
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European Biopharmaceutical Review

Over the Counter and Through the Woods: China's OTC Market in Transition

Winters in Shanghai can be particularly tough - cold grey days marked with heavy wind and rain. In a crowded city of 16 million, there are likely to be lots of colds and flu, and much like anywhere these sufferers will want fast and effective relief. Unless symptoms are severe, most Chinese will look to prescription-free OTC drugs purchased from a retail pharmacy, to ease their pain. This article looks at factors which signal growth in this sector, current obstacles and barriers which might preclude foreign participation and what changes are afoot to allow for a more open and competitive market.


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By Ben Goodger, Head of the Asia Commercial Intellectual Property Group at Rouse & Co, Shanghai

Ben Goodger is an Executive of Rouse & Co International, specialists in intellectual property management and protection worldwide. Ben won an Open Exhibition to Keble College in 1981 and completed his Articles with Frere Cholmeley Bischoff. After qualification, he joined the city law firm of Denton Hall.
In 1993 he joined Dallas Brett and was made a Partner in 1996, before moving to Rouse & Co/Willoughby & Partners in 1997. His practice can broadly be split into three main areas: computers and Internet related law, 'hi-tech' (biotechnology, technology transfer, patents) and trademark protection/brand management. He re-located to Rouse & Co's Shanghai office in August 2002 to head up the firm's Asia Commercial Intellectual Property Group.

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Ben Goodger
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