| Probably the biggest single driver for
any manufacturer in the pharmaceutical
industry has to be the time it takes to get a
potential product through the research and
development phases and out to market.
With R&D costs to bring a new drug to
release approximated at $1 million a day,
only when a product is in daily use does
the huge investment undertaken by drug
companies seeking the next blockbuster
product begin to pay back. There are plenty of examples, across
many industries, of companies being late
to market with a product, only to find
further down the line that competitors’
products have subsequently appeared,
with a resulting substantial hit in potential
operating profits. Once a company is
in the process of research... |
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