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Improvements in Artwork Management Ensure Compliance for Pharmaceutical Manufacturers

As 2019 gets underway, the pharmaceutical industry is reviewing some discouraging figures. Pharmaceutical recalls rose by 52% in the first quarter of 2018 alone, the highest figure in years (1). Additionally, many of this year’s most high-profile recalls have been related to product labelling. This includes an incident where a significant amount of Children’s Advil Suspension was shipped with mismatched dosage information and a separate incident where an infant ibuprofen drug was sold with a higher dosage concentration than what was printed on the label (2-3).

Up to 50% of pharmaceutical recalls are related to artwork management failures, if not more. Although recent data is not available, a review of the years 2010-2014 show that packagingrelated recalls grew by 132% during that period. This period conflates with an era where much of pharma manufacturing moved away from the US and into China, India, and South Korea. With pharma supply chains becoming both multinational and multilingual, it is no wonder that labelling-related failures are rising sharply.

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Paul Goldberg joined Loftware as the founder of Gap Systems, having worked in the global packaging and technology sectors for over 20 years. Prior to founding Gap Systems, he held senior management positions within the software sector for Energis Communications and Cascade Systems. At Gap Systems, he was responsible for global company leadership, product strategy, software design, strategic partnerships, and go-tomarket efforts. In 2007, Paul began developing Smartflow from the ground up to help brands, retailers, and pharma organisations increase the efficiency of their product and packaging lifecycle processes. Since then, he has gained extensive industry expertise, working with clients such as AstraZeneca, B&Q, Dermalogica, Kao Brands, Li & Fung, Pharmavite, Real Hypermarkets, and Topco. Gap Systems has seen significant year-on-year growth, resulting in Smartflow being recognised as a leading player in label and artwork management space, prior to the acquisition by Loftware.
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