samedan logo
 
 
spacer
home > pmps > spring 2003 > assuring authenticity... an issue of global importance
PUBLICATIONS
Pharmaceutical Manufacturing and Packing Sourcer

Assuring Authenticity... An Issue of Global Importance

Features In Substrates

Over the past 10 years the world has seen unprecedented economic growth and opportunity. In today's environment, globalisation, competition and consumer power have changed the way businesses compete and governments govern. However, these same drivers have also created a thriving business in the counterfeiting, alteration and piracy of branded products and valuable printed documents.

Document fraud threatens businesses large and small in the form of altered purchase orders, bills of lading, phoney invoices, prescriptions and coupons. For example, one-third of all promotional coupons redeemed in the US are false.

Furthermore, the increasing global demand for branded products has created a growing business in product counterfeiting, piracy and diversion. Worldwide, counterfeiting and piracy alone costs brand-owners over US$720 billion annually. The International Anti-Counterfeiting Coalition estimates that as much as eight per cent of international trade involves counterfeit goods - and the trend is growing.


Read full article from PDF >>

Rate this article You must be a member of the site to make a vote.  
Average rating:
0
     

There are no comments in regards to this article.

 You must be a member of the site to make a comment.
spacer
By Joe Pleshek, Brand Protection Market Manager at Appleton Security Products

Joe Pleshek is the Brand Protection Market Manager at Appleton Security Products. His role is to develop innovative product and service solutions to help companies protect their brands from counterfeiting, diversion and piracy. Prior to joining Appleton, Joe worked in 3M's Printing and Publishing division.

Joe has held several positions in business development, channel management, marketing and brand management. He has a Bachelor of Science degree in Printing Management from the University of Wisconsin-Stout, and an MBA from the University of St Thomas. .

spacer
Joe Pleshek
spacer
spacer
Print this page
Send to a friend
Privacy statement
News and Press Releases

Global pharma industry gathers at CPhI Worldwide 2021 as surge in partnering expected in 2022

Over 25,000 online and 23,000 in person attendees at the world’s largest pharma trade exhibition. CPhI Worldwide (9-11 November, 2021), which held its first in-person event since 2019, hosted the global pharma community at the Fiera Milano, Milan, welcoming exhibitors and attendees from 146 countries.
More info >>

White Papers

Clinical Trial-Specific Travel Programs as a Patient Retention Tool

For many patients, participating in a clinical trial is a major endeavor. Depending on the protocol requirements, study visits can be exhausting. There are a number of reasons why a patient may choose to participate in a trial only to drop out. Conversely, there are several approaches to proactively try to prevent this from happening. There are various methods professionals implement for patient retention. This white paper explores patient travel services as one patient retention strategy.
More info >>

 

 

 

©2000-2011 Samedan Ltd.
Add to favourites

Print this page

Send to a friend
Privacy statement