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Assuring Authenticity... An Issue of Global Importance

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Over the past 10 years the world has seen unprecedented economic growth and opportunity. In today's environment, globalisation, competition and consumer power have changed the way businesses compete and governments govern. However, these same drivers have also created a thriving business in the counterfeiting, alteration and piracy of branded products and valuable printed documents.

Document fraud threatens businesses large and small in the form of altered purchase orders, bills of lading, phoney invoices, prescriptions and coupons. For example, one-third of all promotional coupons redeemed in the US are false.

Furthermore, the increasing global demand for branded products has created a growing business in product counterfeiting, piracy and diversion. Worldwide, counterfeiting and piracy alone costs brand-owners over US$720 billion annually. The International Anti-Counterfeiting Coalition estimates that as much as eight per cent of international trade involves counterfeit goods - and the trend is growing.


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By Joe Pleshek, Brand Protection Market Manager at Appleton Security Products

Joe Pleshek is the Brand Protection Market Manager at Appleton Security Products. His role is to develop innovative product and service solutions to help companies protect their brands from counterfeiting, diversion and piracy. Prior to joining Appleton, Joe worked in 3M's Printing and Publishing division.

Joe has held several positions in business development, channel management, marketing and brand management. He has a Bachelor of Science degree in Printing Management from the University of Wisconsin-Stout, and an MBA from the University of St Thomas. .

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Joe Pleshek
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