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Pharmaceutical Manufacturing and Packing Sourcer

Taking Control of your Terminology

For most people, terminology does not tend to be an all-consuming obsession. They're just words, right? In the grand scheme of things, terminology hardly features up there with AIDS in Africa and the Middle East crisis as discussion points. Let's face it, if the guy next to you at the bar starts talking about terminology, you'll almost certainly look at your watch and say, "Gosh, is that time? I really must dash!"

When it comes to terminology, familiarity breeds contempt. Authors writing corporate documentation, be it marketing brochures, technical manuals, catalogues or web content, should know which terms to use. If they don't, they'd better stop authoring and do something else. So why worry about it? We need to look at two important issues - quality management and translation.


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By Bob Clark, Solutions Consultant with the Logos Group of Companies
Bob Clark is a Solutions Consultant with the Logos Group of Companies in Modena, Italy. Raised in California and educated in the UK, he graduated from the University of Leeds with a Joint Honours Degree in Arabic and Russian and now holds the post of Senior Lecturer in Translation Technology at the same university.

He is Joint-Editor of Language International, a publication dedicated to the dissemination of developments affecting all aspects of the multilingual documentation production process, including authoring, translation and publication. Bob also holds a directorship in the International Trade Association of Greater Chicago.

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