spacer
home > pmps > summer 2002 > if you want to be global, you need to be local
PUBLICATIONS
Pharmaceutical Manufacturing and Packing Sourcer

If You Want to be Global, You Need to be Local

The fact that we live in a global era does not mean that the world is becoming more culturally homogeneous. Quite the contrary, since the Internet can take you to the ends of the earth, but you cannot benefit from this unless you can communicate in the local language. Speaking to consumers in their own language has become an important selling point, and often gives companies a major edge over their competitors.

Thus, as globalisation strategies are imposed, translation needs increase. Multinational corporations are not the only companies requiring more of these services. Due to the changes the Internet has brought about in marketing and sales, even small companies are becoming global, further increasing demand for good translators, which are a scarce resource.

Everyone knows that pharmaceutical laboratories are major users of translators, since they devote a large portion of their budgets to internationalisation. In addition to the translation of traditional documentation (marketing authorisations, training manuals, sales and marketing materials, product packaging, articles for medical and scientific journals and so on), they now have new needs (websites and medical portals for the Internet) and new media (multimedia materials, presentations and databases). This has not only increased the volume of work to be translated, but also the diversity and difficulty of the translation.


Read full article from PDF >>

Rate this article You must be a member of the site to make a vote.  
Average rating:
0
     

There are no comments in regards to this article.

spacer
By Dolores Birlanga, a Managing Head at Caleidos e-Linguistic Solutions Dolores Birlanga received her masters degree in Translation and Applied Technologies, from the University of Paris, France. She also holds a BA in Translation and Interpreting, obtained in a joint programme between the Universities of Granada, Spain and La Sorbonne Nouvelle, Paris, France.
After a period of three years dealing with translations for the medical and pharmaceutical sectors in a translation company based in France, Dolores moved back to Spain to join one of the major leaders in the Spanish translation and localisation market. There she became Project Manager for all projects related to the technical sector.
In 1998 she assumed her current position as one of the Managing Heads of Caleidos e-Linguistic Solutions - a company specialised in the global management of multilingual documentation for major companies.

spacer
Dolores Birlanga
spacer
spacer
Print this page
Send to a friend
Privacy statement
News and Press Releases

Turkish Cargo includes Sheremetyevo Airport near Moscow to its cargo flights network.

As the fastest growing brand among the global air cargo carriers with its extensive flights network, Turkish Cargo included Sheremetyevo Airport (SVO), known as being the most important airport in Russia in terms of cargo activities, to its direct cargo flight destinations network.
More info >>

White Papers

Orthogonal Approaches for the Analysis of Protein Sequence and Post Translational Modifications of a Monoclonal Antibody

RSSL

Monoclonal antibodies are an important class of biopharmaceuticals. They are expressed from living cells and therefore, are subject to complex biochemical pathways. Not all of these pathways are fully understood and many are known to be sensitive to subtle environmental changes during production. These changes may affect the final biopharmaceutical sequence, structure and post-translational modifications. This is in addition to any changes that may occur during subsequent purification. This means that the final product from one batch may be subtly different from another batch. Furthermore, each batch is a heterogeneous mix of similar molecules. Analysis of the degree of batch-tobatch variation, and batch heterogeneity, is therefore, very important to establish in order to be confident that the drug is safe and effective for medicinal use.
More info >>

 
Industry Events

World Vaccine Congress Europe

18-21 October 2020, Barcelona, Spain

The World Vaccine Congress is an award-winning series of conferences and exhibitions that have grown to become the largest and most established vaccine meeting of its kind across the globe. Our credibility is show through the prestigious scientific advisory board that spend months of hard work creating a new and topical agenda, year on year.
More info >>

 

 

©2000-2011 Samedan Ltd.
Add to favourites

Print this page

Send to a friend
Privacy statement