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European Pharmaceutical Contractor

In Operations in the Boardroom

The pharmaceutical sector has a unique culture dominated by R&D, and marketing and sales. Operations have never featured heavily in the industry, which is quite unusual given that in other manufacturing sectors operations take the limelight. However, more efficient operations, such as a highly developed and effective supply chain, can have as great an impact on profits as the contribution of a new blockbuster drug.

Earlier this year, Capgemini's global pharmaceutical practice released the findings of Smart & Lean Operations, which surveyed the world's pharmaceutical industry leaders, representing pharmaceutical, biotechnology, wholesale and distribution companies. The research, part of an ongoing 'Perspectives on Life Sciences' research programme, shows that the industry is experiencing areas of substantial transformation that could change the role operations play in the pharmaceutical sector.

One key change is that companies are under increasing pressure to find new ways to sustain their performance as the traditional growth drivers of R&D, and marketing and sales slow down. In addition, reforms are underway within the industry itself that require radical changes to existing supply chain models. A new generation of products, many with unconventional delivery mechanisms and shorter life cycles, is emerging. Furthermore, while breakthrough technologies have been met with much scepticism since the dot com crash, Auto-ID could be a bona fide winner, delivering compelling business benefits to pharmaceutical organisations.


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By Ian Brodie, Executive Consultant at Capgemini

Ian Brodie is an Executive Consultant in Capgemini's Global Life Sciences Practice. He leads Capgemini's ongoing global research programme into the trends and issues facing the pharmaceutical and life science industries. Ian joined Capgemini in 1994 after spending a number of years in strategy, marketing and R&D roles in industry. Working for Capgemini, he has advised companies across the life sciences spectrum on strategic, organisational and marketing issues, and has led major transformation programmes across the life sciences value chain.

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4th Annual Patient Recruitment and Retention in Clinical Trials

13-15 October 2008, Amsterdam

Patient recruitment is now consuming thirty percent of clinical trial time - more time than any other clinical trial activity - and almost half of all trial delays result from patient recruitment problems. As the recruiting culture becomes more sophisticated and the forces affecting patient enrollment grow more numerous and complex, pharmaceutical companies are striving to discover new strategies to facilitate enrollment in clinical trials. With increasing industry pressure to develop, test and market greater numbers of new drugs faster, pharmaceutical companies need to perform clinical trials as quickly as possible. Inefficient patient recruitment processes is a formidable barrier to pharmaceutical companies' success in launching new products. Improving the patient recruitment process is imperative to avoid wasted investments and eliminate costly delays in bringing new drugs to market -- today and even more so in the not-so-distant future. Improved patient recruitment presents one of the largest opportunities for pharmaceutical companies to eliminate delays in clinical trials, thereby making it possible to reduce time to market.  With patent time limits and large overheads meaning that any delays in the development timeline can be disastrous, a good understanding of how to successfully recruit patients for trials is vital for any company looking to succeed.
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