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| home > epc > spring 2002 > content management - the competitive edge for e-business winners in the pharmaceutical industry |
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European Pharmaceutical Contractor
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Even before the tragic events of September 11th the threat of an economic recession in the Western world was a distinct possibility. Whether we were talking ourselves into it or the underlying indicators were suggesting it, it was clearly attracting a lot of attention. By the time you read this article it may have become an accepted reality; it may still be hanging in the air like a storm cloud while we wait for the thunder to start; or more optimistically, it may have receded, taking with it some of the uncertainty in the market.
Whatever the current position, one thing is for sure for the IT industry - the giddy days of hyper-valuations for dot.com start-ups are over. Many of the new dot.coms were based on the promise of revolutionising the way business is conducted - a new model of business facilitated through the electronic exchange of information. However, the emergence of online commerce has not changed the fundamental properties or rules of the marketplace. The marketplace remains a competition for customers and market share. What e-business has done is intensify the pressures brought to bear on any company competing in today's marketplace, forcing businesses to gain the maximum value from their investment in systems designed for e-business.
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