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| home > epc > summer 2002 > leveraging web-based clinical trials to support the marketing platform |
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European Pharmaceutical Contractor
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In an increasingly competitive environment, pharmaceutical drug and device manufacturers cannot easily tolerate delays in achieving peak sales following launch of their products. Additionally, there are more and more requirements being placed upon manufacturers to examine the safety of their products in the marketplace, the results of which can sometimes pose problems or even post-marketing product withdrawal. In the past, there was often time within a traditional product development programme to generate useful data to enhance market penetration. But now, the emphasis is on speeding products through the development process to market in order to realise a revenue stream as early as possible. Consequently, more is being asked of individual clinical trials, both pre- and post-approval to fulfil both development and marketing needs.
This article explores how new web-based clinical trial technologies can be used to meet the marketing needs at the time of product launch and beyond.
Fifteen years ago, a typical conversation between the product manager and the clinical research manager was along the lines of, 'We will probably get approval for product X in the next few months and marketing want to do some trials with our opinion leaders so they get experience with the product and act as our advocates. What can the clinical department do for us?' The usual response was to scratch around for a reasonable scientific question to be asked, whilst exposing as many patients and doctors to the product as possible.
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Industry Events |
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4th Annual Patient Recruitment and Retention in Clinical Trials
13-15 October 2008, Amsterdam
Patient recruitment
is now consuming thirty percent of clinical trial time - more time than any
other clinical trial activity - and almost half of all trial delays result from
patient recruitment problems.
As the
recruiting culture becomes more sophisticated and the forces affecting patient
enrollment grow more numerous and complex, pharmaceutical companies are
striving to discover new strategies to facilitate enrollment in clinical
trials.
With
increasing industry pressure to develop, test and market greater numbers of new
drugs faster, pharmaceutical companies need to perform clinical trials as
quickly as possible. Inefficient patient recruitment processes is a formidable
barrier to pharmaceutical companies' success in launching new products.
Improving the patient recruitment process is imperative to avoid wasted
investments and eliminate costly delays in bringing new drugs to market --
today and even more so in the not-so-distant future. Improved patient
recruitment presents one of the largest opportunities for pharmaceutical
companies to eliminate delays in clinical trials, thereby making it possible to
reduce time to market. With patent time limits and large overheads
meaning that any delays in the development timeline can be disastrous, a good
understanding of how to successfully recruit patients for trials is vital for
any company looking to succeed.
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