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European Pharmaceutical Contractor

In Search of the Organisation?

Where has the Organisation Gone from Which we are Supposed to Achieve Excellence?

In the early 1980s two books, In Search of Excellence (1) and The Change Masters (2) became required reading for those training to become managers. Words such as 'champions', 'teams', 'task forces' and 'quality circles' were used to describe successful organisational behaviour where autonomy and entrepreneurship were encouraged. Kanter, author of The Change Masters, emphasised knowledge and teamwork and described one of her most successful companies as having organisational charts resembling a "plate of spaghetti". These books heralded a stream of management theory which transformed the working of large organisations into flatter, more team-based cultures with powerful educational programmes designed to empower individuals to 'add value'.

The natural extension of empowerment and organisational entrepreneurship was the devolution of companies to form networks of independent companies. In the pharmaceutical industry, the constant need to grow asset values led to mega mergers. The need to cut costs in these vast companies, in turn, led to an outsourcing model where companies either transferred their clinical research staff to large CROs with whom they set up preferred partnerships, or offered redundancy payments which often funded smaller organisations. The latest of these mega mergers, Pfizer's acquisition of Pharmacia, will result in another round of redundancies, spin-offs and staff transfers to what are now mega CROs (3). The organisation as we knew it no longer exists.


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By Dr Flic Gabbay, Director of Strategic Projects at Micron Research

Dr Flic Gabbay is Director of Strategic Projects for Micron Research, the global contract research company. She is a physician by training and has previously been a Regional Director of Research at Parke Davis where she worked for nearly 10 years.

Flic founded a CRO which was acquired by PPD, and has spent four years in CEO positions in emerging pharmaceutical companies. She is a Non Executive Director of a small discovery company and holds a number of educational and professional positions in pharmaceutical medicine.

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Dr Flic Gabbay
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Industry Events

4th Annual Patient Recruitment and Retention in Clinical Trials

13-15 October 2008, Amsterdam

Patient recruitment is now consuming thirty percent of clinical trial time - more time than any other clinical trial activity - and almost half of all trial delays result from patient recruitment problems. As the recruiting culture becomes more sophisticated and the forces affecting patient enrollment grow more numerous and complex, pharmaceutical companies are striving to discover new strategies to facilitate enrollment in clinical trials. With increasing industry pressure to develop, test and market greater numbers of new drugs faster, pharmaceutical companies need to perform clinical trials as quickly as possible. Inefficient patient recruitment processes is a formidable barrier to pharmaceutical companies' success in launching new products. Improving the patient recruitment process is imperative to avoid wasted investments and eliminate costly delays in bringing new drugs to market -- today and even more so in the not-so-distant future. Improved patient recruitment presents one of the largest opportunities for pharmaceutical companies to eliminate delays in clinical trials, thereby making it possible to reduce time to market.  With patent time limits and large overheads meaning that any delays in the development timeline can be disastrous, a good understanding of how to successfully recruit patients for trials is vital for any company looking to succeed.
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Azopharma Product Development Group, Inc

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