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A Winning Formula

Considerable discussion has been had about the concept of patient centricity in the pharmaceutical community. The industry has taken a collective pause in an effort to re-evaluate longstanding approaches to drug development and commercialisation, with attention being recalibrated on the ultimate goal: making reaching improved health outcomes easier for the patient. This perspective is underpinned by the recognition that what is best for the patient will lead to beneficial outcomes for all stakeholders, including the drug company, the healthcare provider, and supporting community of associated service providers.

A famous quote from former US Surgeon General, C Everett Koop states “Drugs don’t work in people who don’t take them”. Less than one-third of all prescriptions written are estimated to be filled at the pharmacy by patients. Wide-ranging studies have shown medication adherence rates for life-threatening diseases including diabetes, heart disease, and oncology can be as low as 30-40%. With the benefit of interventional techniques and developing technologies, adherence rates have been shown to improve. However, these programmes are not broadly adopted with scale and have not had significant impact decreasing the overall cost of healthcare nor benefitted large populations.

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Justin Schroeder is Senior Executive Director of global marketing and design at PCI Pharma Services. He is responsible for global marketing, creative package design, and new account development, with a focus on the development and commercialisation of new products. Justin has over 20 years of experience in outsourced pharma services in various roles, including engineering, project management, marketing, and development. He holds a Bachelor of Science from the School of Packaging at Michigan State University, US, and an MBA in marketing from Northern Illinois University, US. Justin is a certified Packaging Professional from the Institute of Packaging Professionals, US, and is the Vice Chairman of the US Healthcare Compliance Packaging Council.
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Justin Schroeder
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