| Dr Oriana Zerbini at CROM Srl talks to EPC about CRO management
Tell us about your general concept of CRO management
In my view, the management of a full service CRO can be understood as the result of analysis and operations. Initial activities are mainly aimed at defining strategy, and take into account at least three reference points: the scenario; the customer or sponsor; and the competitors. In practice, analytical activities explore the market and constitute the bedrock of the actual business intelligence held by a CRO. This allows management to be connected to business intelligence – two areas that are often considered very distant from each other. My understanding of management, however, is a proactive vision: operations are the rational, structured response to market demands and opportunities |
