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European Pharmaceutical Contractor

Voicing Concerns

Claudia Horneck at clinIT AG looks at implementing interactive voice response systems for more effective randomisation of patents for clinical trials

The implementation of an interactive voice response system (IVRS) has proven useful in a wide range of study settings. Some obvious advantages of such a system include active patient involvement, centrally-performed treatment allocation, and the creation of a direct link with drug supply management. These virtues of IVRS interact closely with other study-relevant aspects such as statistics, project management, data management, drug supply management and safety. To arrange the interfaces between IVRS and these domains in the best way possible, questions that should be considered include: the points at which interaction occurs; the information being exchanged; which problems might arise under certain circumstances; and the factors determining the quality of data, time and cost.


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Claudia Horneck is the Marketing Director of clinIT AG, but also works as a self-employed Consultant working closely with pharmaceutical contract research organisations. She received her Masters in German Literature, Linguistics and Philosophy from the Albert-Ludwigs University, Freiburg, Germany. Prior to her position at clinIT AG, Claudia held the positions of Head of Sales Administration and Customer Relations Manager at Thomae & Partner AG, Freiburg.
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