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Market ePowers

The biopharmaceutical industry is ideally situated to take advantage of the power of electronic marketing. Pharma companies will reap the rewards of developing highly effective, robust and scaleable electronic marketing programmes designed to meet today’s challenges.

These hurdles include:

  • Escalating competition for innovation
  • Promotion of new drugs or other products as soon as they are out of R&D
  • The rapid spread of globalisation requiring immediate international marketing efforts
  • Continually changing regulatory mandates that necessitate nimble response
  • Growing pressure to demonstrate financial performance despite finite or shrinking budgets

Whether a biotech or pharma business is in start-up mode, building demand or working toward an exit strategy, electronic marketing can play a central role in educating the worldwide market about pharmaceutical breakthroughs, establishing brand awareness, driving qualified leads, creating customer loyalty and increasing company valuation.


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With more than 17 years of communications experience, Margaret Osborn brings clients a wealth of brand development, strategic planning, and traditional and electronic marketing expertise. As Vice President of Synergy Marketing Group Inc, based in Indianapolis, Indiana, she specialises in marketing for high-tech, scientific and industrial B2B firms, including global companies in the life sciences, healthcare, biotechnology and pharmaceutical sectors.
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Margaret Osborn
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