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European Biopharmaceutical Review

Serial Offensive

MARKET OVERVIEW

With the existence of free trade agreements, the worldwide trend toward deregulation and the increase in goods being purchased via the internet, the market is ripe for the counterfeit drug trade to spread to all parts of the world. Indeed, earlier this year, data released by the European Commission indicated a worrying 384 per cent increase in the number of fake drugs seized in 2006 compared with the previous year.

Further compounding the issue is the complexity of the pharmaceutical supply chain which provides numerous opportunities for the unscrupulous to interfere with the supply of drugs to the market. In very few industries does a supply chain and distribution chain involve the movement of goods between as many as 20 separate parties before it reaches its destination as can occur in the pharmaceutical industry.

Fuelled by price differentials between countries, trading in pharmaceuticals is widespread and lucrative. In some markets, such as the UK, it is not uncommon to see as much as 80 per cent of products sold to have been imported from across Europe.


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Gary Noon has 25 years’ experience in the pharmaceutical industry fulfilling a number of roles, including senior positions in general management, marketing, business development and sales in the US and Europe. He has worked for many of the world’s leading pharmaceutical companies such as Roche, Bristol Myers Squibb, Glaxo Wellcome and Warner Lambert and was President of IMS Health in the US. He has particular expertise in strategic marketing, supply chain management and product development and commercialisation. Before joining Aegate, Gary was Senior Vice President and Head of Pharmaceuticals at Diversa Corporation.
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