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European Biopharmaceutical Review

Tomorrows Treatment

Ever since the time of Hippocrates who wrote about the individuality of disease and the necessity of giving different drugs to different patients – “for the sweet ones do not benefit everyone, nor do the astringent ones, nor are all the patients able to drink the same things” – a personalised approach to medicine has been recognised steadily, but it is only in recent decades that a fuller scientific understanding of the approach has become better appreciated.

However, the decoding of the human genome in 2003 saw a step-change in the acceleration of that understanding, and the medical community has long predicted that an era of personalised medicine will soon be ubiquitous. This article examines how that reality is now upon us and that the use of biomarkers and personalised medicine in oncology is transforming current cancer treatments.

New Ideas

While established cancer treatments such as surgery, radiation, and chemotherapy are still improving, excitement in the cancer arena today lies in the development of targeted therapies, otherwise known as ‘personalised medicine’. This individualised approach includes not only the early stage diagnosis of every specific cancer, tailor-made therapeutic intervention, and the careful monitoring of patients’ progress, but also heralds the prospect of personalised treatments that stimulate the body’s immune system to fight cancer.

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Tarquin Edwards is a writer, freelance journalist, and advisor to a number of publicly-quoted and private companies in the biotechnology and biopharmaceutical sectors. He is Managing Director of Peckwater PR, a media and IR consultancy, which he founded in 2009. Tarquin has over 20 years’ experience working in the financial PR industry, coordinating and implementing media and IR campaigns on behalf of mid- to smaller-quoted and privately owned companies. He has a Masters degree from Oxford University, UK and a BA (Hons) degree from the University of London (Royal Holloway), UK.
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