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European Biopharmaceutical Review

Colours as Registered Trademarks

The pharmaceutical industry has been moving away from the traditional research-driven business model to one which is motivated by the marketing of major branded products. Compelled by the need to create bestseller products and then defend their sales post-patent expiry, pharmaceutical companies are increasingly using the power of branding to capture the hearts and minds of the public.

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By Sara Elwyn Jones, Associate at Taylor Wessing

Sara Elwyn Jones is an Associate in the intellectual property department of the London office of Taylor Wessing, an international law firm. After studying Law and French at Cardiff University and taking her Law Society finals at Nottingham, Sara trained for two years with the firm before qualifying into the intellectual property department two years ago. Sara specialises in all aspects of intellectual property including both contentious and non-contentious work.

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Sara Elwyn Jones
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