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| home > ebr > spring 2003 > partners with vision - a discussion on the future of pharma |
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European Biopharmaceutical Review
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| No single person can accurately predict the future of the pharmaceutical industry. Unprecedented competition, a weak economy, pricing pressures, public scrutiny and ever-increasing regulation characterise the current environment. In the face of these business challenges, some organisations are achieving exciting innovations while others' efforts have been stifled. Many companies are surmounting these obstacles and forging new partnerships, providing significant scientific insights to the medical community and producing lifesaving treatments to patients. However, many more companies are struggling to meet the industry's unmet challenges. While no road map exists to guide pharmaceutical companies through today's market pressures or to help them anticipate tomorrow's challenges, a vision of how the pharmaceutical industry will develop could provide benefits to the sector. |
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