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European BioPharmaceutical Review

From Pipe Dream to Pipeline Dream: Personalised Medicine Takes Off

Three years ago, at the height of biotech's popularity on Wall Street, the promise of personalised medicine was just emerging. In 2000, only a handful of companies - most notably the then leader of the genomics pack, Millennium Pharmaceuticals - billed themselves as participants in the business of personalised medicine. Since that time, the promise has evolved into a reality with the advent of Genentech's Herceptin and Novartis' Gleevec - both targeted cancer therapies that work very well for patients with the right molecular profile.

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By G Steven Burrill, CEO of Burrill & Company

G Steven Burrill is CEO of Burrill & Company, a San Francisco-based life sciences merchant bank. Mr Burrill currently serves on eight Boards of Directors including DepoMed (Amex: DMI) and Third Wave Technologies (NASDAQ: TWTI), and is Chairman of the Boards of Pyxis Genomics and Paradigm Genetics (NASDAQ: PDGM).

Prior to founding Burrill & Company in 1994, he spent 28 years with Ernst & Young directing and co-ordinating the firm's services to clients in the biotechnology, life sciences, high technology and manufacturing industries worldwide.

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G Steven Burrill
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