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European Biopharmaceutical Review

Personalised Medicine Draws Nearer

What's your broad perspective on the uptake of pharmacogenomics to-date as a drug development activity, and how significant do you think this is for the industry? First of all, we have long believed that pharmacogenomics is really the first application of the genomics revolution. In other words, the first key products that will come out of the whole genomics field will be in the form of molecular diagnostics, based on determining genetic variability in patient response to drugs. We believe the pharmaceutical industry is now moving rapidly to incorporate pharmacogenomics across drug development activities. For example, in most clinical trials, DNA is being isolated and stored, to be queried later against genetic markers identifying which patients are responding to drugs.


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Taylor Crouch joined Variagenics, Inc. in April 1999 with a distinguished track record in pharmaceutical marketing and clinical development. Formerly Senior Vice President for worldwide marketing and strategic development at the multinational CRO, PAREXEL International Corporation, he also spent 10 years in the pharmaceutical and device industries in new product development marketing at Schering Plough International, Pfizer International and Johnson & Johnson's Critikon Division. A man with a clear vision for the future of pharmacogenomics in the development and commercialisation of new medicines, Crouch spoke with Helen Abbott, Editor of EBR, about this brave new world.
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Taylor Crouch
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Dr Helen Abbott
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