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European Biopharmaceutical Review

Environmental Health

In today’s virtual commercial world, adopting and deploying the right communications technologies has become mission-critical for businesses both large and small. This is as true in the pharmaceutical industry as any other, characterised by major global manufacturers with sales teams and huge research and development resources, typically geographically dispersed across multiple time zones. Knowing what is happening around the globe in real-time and reacting appropriately – with customers, colleagues and partners – is critical, and any delays can prove costly.

In response, pharmaceutical companies have for some time deployed collaboration tools in some form – in particular audio conferencing. However, extending the usage of more sophisticated web collaboration solutions to the desktop across the business has typically been rather slow. This has been due in part to security concerns – an issue now effectively addressed by the best of today’s solutions.


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Jerona Noonan, Sales Director at Genesys Conferencing, has established a highly successful and broadly-based career in sales and account management. Having graduated with a first class degree in Sports Science and Business, she sold sports tours to UK schools and universities before selling ‘build your own websites’ during the early dot.com boom. She subsequently spent seven years with Verizon (formerly Worldcom), initially in sales and sales management, and latterly as Global Accounts Manager.
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