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Industry Events |
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Cambridge Healthtech Institute Third Annual SCOPE Summit
7-9 February 2012, Miami Hilton Downtown, Miami FL
The program brings together six conferences under the SCOPE umbrella, which creates an opportunity for idea sharing and cross pollination amongst clinical operations professionals from different groups. Despite a shared exhibit floor where the community can share ideas, each conference remains autonomous and goes deeply into its own set of issues with its expert faculty. Each conference will feature best practice case studies and interactive discussions relevant to clinical operations experts as well as those new to the field.
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News and Press Releases |
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The Marketing Machine Helps International Pharma Client with Ambitious Literacy Drug Packaging Rebrand
Full-service advertising and branding firm The Marketing Machine recently finished an ambitious, innovative rebranding project for Danadams Pharmaceuticals Industry Limited to help overcome literacy and distribution challenges with patients in Ghana, South Africa. The firm utilized its award-winning design services team to redesign all of Danadams branding and packaging using intuitive visual icons and color elements to indicate the type of drugs and dosages and better display information more clearly and legibly. Danadams Pharmaceuticals is currently the only manufacturer of anti-retroviral drugs in West Africa. It also manufactures and sells anti-malarials, antibiotics, analgesics and other opportunistic infection drugs for the West African market.
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