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International Clinical Trials

Transforming Clinical Trials




Over the last few years, doctors have been seen not only joining social media channels, but using it as a means to communicate with their peers, locally and globally, about healthcare issues.

For a number of years, it has been observed that healthcare professionals are using social media as a tool to aid in recruitment for clinical trials. Mary Caffrey in The American Journal of Managed Care observed 18 months ago that use of social media to recruit was a well established paradigm and was looking to the next technologies, such as telehealth and personal health.

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About the author


As Head of Insight with CREATION, Jamie Doggett leads a team that discovers what healthcare professionals think by analysing their online social media conversations. Jamie has collaborated with healthcare professionals, marketers and communicators to leverage data for health strategy, and has pioneered new research methodologies using CREATION global dataset. Research produced by Jamie and his team has informed academic articles, health policy, and product launches all over the world.


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