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home > ict > autumn 2020 > clinical trial innovation: more important now than ever healthcare consumers are desperate for more convenient and cost-effective solutions to trialling that both embrace them as individuals and create a positive experience for them.
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Clinical Trial Innovation: More Important Now Than Ever Healthcare consumers are desperate for more convenient and cost-effective solutions to trialling that both embrace them as individuals and create a positive experience for them.

New data provides clinical trial sponsors with the information they need to confidently embrace innovative solutions in response to COVID-19. The Study Voices 2020 survey reflects perspectives from patients, medical professionals, and members of the pharmaceutical industry (1). The findings reveal shifts in attitudes and behaviours since the onset of COVID-19 – insight that clinical trial sponsors can leverage for enrolment and engagement efforts, including for hybrid and virtual study models.

The survey identifies the tools and technologies that can help patients more easily integrate clinical trial participation into their lives during COVID-19 and beyond – including solutions that address travel, reimbursement, remote visits, and virtual engagement. The findings also reveal the solutions that matter most to patients when deciding on clinical trial participation. Sponsors now have a snapshot of a critical moment in time for clinical research, one that provides insight into the opportunities and challenges ahead for clinical trial enrolment and engagement.

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Elizabeth Gargill has over 20 years of experience in clinical trial enrolment and engagement. As a member of BBK Worldwide’s market development team, she has supported the company in pushing the industry forward with the development of game-changing tools and technologies that prioritise the clinical trial patient experience. Elizabeth has a BA in English Literature from Kenyon College, US, and a Master’s Degree in Mass Communication from Boston University, US, and has been with BBK Worldwide for 20 years.

egargill@bbkworldwide.com
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