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Wellbeing in Drug Delivery Marketing


In drug delivery, marketing teams face relentless pressure to deliver effective campaigns, create stand-out content, and support sales growth at the same time as managing a range of stakeholders (both internal and external), with limited resources. Add the strain of a global pandemic and a gruelling schedule of calls on Zoom and Microsoft Teams, and it’s understandable that personal wellbeing is often relegated to the bottom of the priority list. The challenges around the subject of personal and strategic wellbeing are explored by three experts who share their insights, experiences, and strategies.

Jodie Hill
Managing Partner at Thrive Law

Developing mental resilience and wellness
Jodie began by pointing out that there is a clear business reason for focusing on wellbeing. “Ultimately, when we come out of this – out of lockdown and, moving forward, out of what’s been a really difficult time for so many people – we’ll need to have a resilient team to thrive in whatever the new normal looks like.”

Thrive Law has done a lot of work to address feelings of isolation and maintain a strong sense of togetherness during the pandemic, with particular concern for those who live alone. Jodie said this can be summarised under three main headings...

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About the Authors

Jodie Hill qualified as a Barrister and later cross qualified as a Solicitor in 2013. She is the Founder and Managing Director of Thrive Law. She is the chair of This is Me Yorkshire, a business led campaign focused on opening the conversation around mental health by sharing personal experiences, including her own journey from mental breakdown to breakthrough. Jodie joined the Law Society Employment Law committee in 2020.

With over 30 years’ experience within the pharmaceutical industry Cate Russell is a global leader in ethical sales and marketing. As a certified coach and mentor in the field of emotional intelligence, Cate works with individuals to develop insights into what makes an emotionally intelligent leader.

Chris Hall is Managing Director of Shallcross Partners, a consultancy business focused on creating transformational opportunities for the pharma supply chain. A creative and entrepreneurial leader, Chris has extensive commercial and operational management experience in delivering growth and profitability in pharmaceutical devices and drug delivery systems organisations.

In a career spanning 27 years, Paul Williamson has worked across a range of B2B and B2C sectors in multinational, medium sized, and small integrated marketing agencies. He has led several high-profile brand programmes, and worked extensively with numerous national and international drug delivery and medical device brands in the design, development, and delivery of integrated marketing campaigns. Paul heads up Realia Marketing and is also Chair of the PRCA Marketing Council.
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