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Pharmaceutical Manufacturing and Packing Sourcer

Cross-Cultural Comments

The outsourcing of manufacturing and the subsequent transportation and distribution of pharmaceutical products involves the need to work increasingly with different countries – and therefore different cultures – around the world. This brings with it a set of cultural and communication challenges that need to be addressed if the business outcome is to be successful.

One of the challenges of working successfully with different cultures is that business must be conducted professionally within an environment that may have a different perception of what ‘professionalism’ is. In other words, as much as a Middle Eastern government may desire the kudos of manufacturing the region’s newest and most sophisticated medicines in its own back yard...

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Paul Stiff, Intercultural Trainer at Farnham Castle International Briefing & Conference Centre, has spent over 25 years in the healthcare industry working in a variety of roles in Africa, the Middle East and Europe. Working initially in Sales at Novartis Group, and then in Marketing and Senior Management at GSK and more recently Astra Zeneca, he has had plenty of experience of the challenges facing companies manufacturing and selling in markets outside of Europe.
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Paul Stiff
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