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Pharmaceutical Manufacturing and Packing Sourcer

Supply Chain: Bridging the Gaps

INTRODUCING THE BRIDGE PROJECT

BRIDGE (Building Radio Frequency Identification for the Global Environment) is an EU-funded three-year integrated project, addressing ways to resolve the barriers to the implementation of RFID and communication networks based upon GS1 EPC global standards in Europe.

The project consists of a series of business, technical development and horizontal activities. Seven business work packages are underway to identify the opportunities, establish the business cases and perform trials and implementations in various sectors including anti-counterfeiting, pharmaceuticals, textiles, manufacturing, re-usable assets, products in service and retail non-food items. The project includes an important research and development programme in various aspects of RFID hardware, software, network and security, together with a series of horizontal activities, training and dissemination services, enabling the large-scale adoption of the technology in Europe for the sectors addressed by BRIDGE and beyond. BRIDGE involves 30 partners, and is coordinated by GS1.


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John Jenkins has worked in the IT industry for over 35 years, specialising in the development and exploitation of electronic business techniques in the supply chain across a variety of industries, notably healthcare and retail. He has considerable experience in the strategic adoption of electronic information exchange and automatic data capture based on technologies such as barcode and RFID scanning in logistics, distribution and supply chain management applications. For the past six years, John has focused on the European pharmaceutical supply chain, working with a variety of clients in the corporate sector and with standards bodies in the UK and Europe. He is currently the leader of an innovative supply chain traceability project, part of the EU-funded BRIDGE project, in European pharmaceuticals. John runs a strategic business consulting company, JJ Associates.
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