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Pharmaceutical Manufacturing and Packing Sourcer

First Impression

When many similar brands exist in the same competitive space and customers are presented with an abundance of choice, the impression that packaging gives is vital in differentiating products. It is easy to see that design and branding are crucial to fast-moving consumer goods companies, but it is important to understand that it does not just stop there.

Design is key to all industries where packaging is involved; not only from an aesthetic perspective but from a functional one, too. Packaging design engages all the senses, which helps build an overall consumer interaction, ranging from how a carton looks to how a bottle feels when it is being opened. From a consumer point of view, packaging design affects user experience; but from a business perspective, it can help to maximise product traction, new launch success and, ultimately, margin and market share gains.

In the healthcare and pharmaceutical industry, packaging design is crucial as the consumers are patients who benefit from the use of the medication in some way. Medicine packaging must be convenient to use, simple to open and easily distinguishable. It also plays an important role in increasing patient adherence.

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As Global Design Studio Manager, Alan Davies leads the design department within Essentra, focusing on helping customers’ brands stand out and reducing complications at the point-ofmanufacture. With over 20 years’ experience enhancing some of the world’s top consumer brands both through agencies and in-house, his most recent achievement prior to joining Essentra includes reinvigorating the UK’s number one boxed chocolate brand.
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Alan Davies
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News and Press Releases

Wickham Laboratories will be on Stand 8 at the 24th Annual Pharmig Conference in the Nottingham Belfry Hotel, November 16th & 17th


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White Papers

High Containment FIBCs Offer a Safe and Cost Effective Alternative to their Rigid Counterparts

ILC Dover

As the need for powder containment and manufacturing in accordance with cGMP standards has grown over the years, companies have sought new alternatives to rigid IBCs. Recently high containment Flexible Intermediate Bulk Containers (FIBCs) have emerged which offer an alternative that provides both powder containment and the benefits of shipping with flexibles.
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Industry Events

BioPharm America™ 2017—10th Annual International Partnering Conference

26-27 September 2017, 39 Dalton Street, Boston, MA 02116

BioPharm America™ is a unique partnering event that forms the nexus of discovery and realization. Startup companies, established biotech and entrepreneurs from academia attend in search of finance, pharma and development partners.
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