spacer
home > pmps > winter 2018 > customer centric
PUBLICATIONS
Pharmaceutical Manufacturing and Packing Sourcer

Customer Centric

Major changes in the pharmaceutical and healthcare environments over the past 10 years have driven an urgent need to rethink how medicines are delivered to patients. The heyday of the pharma industry was in the 1980s and 1990s, when a range of blockbuster drugs secured continuous revenues and rapid growth for the major researchled drug makers. Pharma was then a blunt instrument aimed at treating a broad range of conditions, with often as little as a 20% success rate and trialand- error approach. If the first drug did not work, try another until some progress was seen in the patient.

This approach is no longer possible, nor is it acceptable to the healthcare industry or the patients. The information age and growing access to modern medicines around the world have increased expectations. Additionally, due to the complexity of an ageing population, drug patent expiries leading to collapsing revenues, and economic pressure from the payers of healthcare, pharma companies are now expected to demonstrate efficacy and costeffectiveness from day one.

The pharma industry has responded: massive restructuring activities have been undertaken to reduce costs, and advanced research in fields such as pharmacogenomics have opened the door to turn this blunt instrument into a precision tool.

Read full article from PDF >>

Rate this article You must be a member of the site to make a vote.  
Average rating:
0
     

There are no comments in regards to this article.

spacer
Colin Reed is Marketing and Strategy Director at Amcor Flexibles Healthcare Europe, Middle East, and Africa. He has 19 years of experience in healthcare packaging and has held previous leadership positions in operations and marketing, including managing businesses in Asia-Pacific. Colin is a UK national and holds a Bachelor of Engineering degree and an MBA.
spacer
Colin Reed
spacer
spacer
Print this page
Send to a friend
Privacy statement
News and Press Releases

New to the PPMA Show 2018: Bright Ideas - Ambassador Programme

A new initiative for PPMA Show visitors this year is the Bright Ideas - Ambassador Programme - a free advice service for start-up ventures and entrepreneurs.
More info >>

White Papers

Convergence in the Pharmaceutical Market

PCI Pharma Services

Convergence is currently playing a large part in the growth of the pharmaceutical market. The need for convergence is due to many factors including the declining economy and high competition within the sector. There are many convergences within this sector to date; these include the convergence of food based products with medical and health products and the convergence of prescription drugs to over the counter (OTC) products. Although convergence is helping the pharmaceutical industry expand and develop, it also poses some challenges; these include the regulatory outlook and counterfeiting.
More info >>

 
Industry Events

Pharma and Device Packaging and Labelling West Coast 2018

27-28 November 2018, Burlingame, CA

The second edition of the Pharma and Device Packaging and Labeling West Coast was a thought-provoking two days of engaging presentations, discussion and networking.
More info >>

 

 

©2000-2011 Samedan Ltd.
Add to favourites

Print this page

Send to a friend
Privacy statement