spacer
home > pmps > spring 2018 > context is king
PUBLICATIONS
Pharmaceutical Manufacturing and Packing Sourcer

Context is King

The smart element of smart packaging should not be limited to some novel connectivity/digital implementation. Rather, smart packaging should refer to the end-user’s perception. To be truly smart, context is king. Without knowledge of how a product is going to be used, it is difficult – if not impossible – to inject ‘smart’ into the experience.

However, to make such interactions smart does not require the embedding of expensive technology within each and every package. What it does require is a clear understanding of all potential users – and the expertise to translate this insight into product and packaging solutions that align completely with users’ needs. A good example of this is the humble ketchup bottle, which has undergone a transformation in recent years. Consumers no longer have to struggle to extract the contents from a rigid glass bottle – the introduction of an ‘upside-down’ squeezable bottle was a smart packaging idea.

As well as being developed in an environment that takes into account all stakeholder needs, for a packaging solution to be truly smart, the approach cannot be ‘blinkered’ and focused on a single role it must perform. This challenge is not unique to pharmaceutical packaging – it is common across all sectors. A wonderful  example of smart packaging is the VanMoof bicycle box. This company had significant shipping damage costs – more than 25% of its mail-order bikes were arriving damaged. It needed an efficient smart packaging solution. The company considered adding complex electronic impact logging equipment to better understand where the shipments were being damaged. However, even these kits require the end-user to upload the data – not an easy ask for its customers.

Read full article from PDF >>

Rate this article You must be a member of the site to make a vote.  
Average rating:
0
     

There are no comments in regards to this article.

spacer
Tom Lawrie-Fussey is a digital services specialist at technology and product design firm Cambridge Design Partnership. He is a Chartered Engineer with a master’s degree and has more than 15 years’ product development experience. Tom works across multiple industry sectors, primarily focused on drug delivery, consumer health, and FMCG clients, where he drives various digital initiatives to help guide clients along their own digital roadmap. He specialises in digital implementation, linking device development with communications and data analytics platforms. Tom provides a technology-agnostic, pragmatic approach that is humancentred – unlocking benefits for all stakeholders and, ultimately, generating new revenue streams.
spacer
Tom Lawrie-Fussey
spacer
spacer
Print this page
Send to a friend
Privacy statement
News and Press Releases

HATRIC-based identification of receptors for orphan ligands (small molecules)

HATRIC-LRC (Ligand Receptor Capture) enables now the identification of small molecule targets on the surface of living cells! Even primary cells!
More info >>

White Papers

Systems Engineering for Complex Portable Medical Device Development

Phillips-Medisize

As the demand for complex, portable medical devices continues to grow, reducing risk and increasing efficiency during the development of these products should be paramount. Taking a systems-engineering (SE) approach to development provides a holistic, organized, and deliberate method for identifying as well as reducing both patient and business risks early in the process. Furthermore, it facilitates efficient progression throughout the entire product development life cycle.
More info >>

 
Industry Events

3rd PDA Europe Annual Meeting

26-27 June 2018, Berlin Marriott Hotel

The ongoing theme of the European Annual Meeting is Global Healthcare of the Present & the Future, as it intends to continue spanning a bridge between current demands within the global healthcare industry, the amounting advanced technological and analytical opportunities and the promising prospects personalized medicine and medicinal products bring.
More info >>

 

 

©2000-2011 Samedan Ltd.
Add to favourites

Print this page

Send to a friend
Privacy statement