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Pharmaceutical Manufacturing and Packing Sourcer

Combatting Counterfeits

The key to anti-counterfeiting is to prevent false goods from entering the legitimate supply chain. Brands can be protected starting with their raw materials suppliers and extending down through manufacturing and packaging and on to distribution intermediaries. Today, goods can be tracked and traced safely all the way to the customer. For good measure, authentication facilitates returns processing and safeguards work as brands restock to avoid reselling fake goods.

What is the key to fortifying the legitimate supply chain to protect it from unauthorised goods entering normal channels of trade? It may be a combination of these three strategies:

  • Establish an internal brand protection function
  • Implement supply chain best practices
  • Apply safeguarding technologies

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Steve Wood at Covectra has over 25 years of experience in processing and packaging machinery, pharmaceutical security technologies, and integrated systems. He has served as co-founder/CEO of five companies. Steve is a graduate of the US Naval Academy and has received his MBA from Yale University, US. 
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Steve Wood
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