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Pharmaceutical Manufacturing and Packing Sourcer

Consumer Communication

When thinking about pharmaceutical packaging, boxes of pills with unpronounceable brand names that are sterile and prescriptive in appearance, with bulky pamphlets full of information on side effects and dosages fitted inside spring to mind. This is a particularly uninspiring image, and it makes it easy to understand why, from a patient or consumer point of view, there is very little to engage with. If a consumer is unable to differentiate between one medication and another, they would have no reason to base their decision on anything more than cost or habit. This article will explore the ways in which companies can stand out from competitors and looks to engage with patients on a level that will mean they automatically select one brand over another.

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Vicki Young is CEO and Founder of Nalla Design, a branding and design agency based in London, UK. She studied graphic design at Kingston University, UK, graduating in 2006 and earning two Design and Art Direction Yellow Pencils. Vicki worked as a designer at the agencies SomeOne and The Partners, before founding Nalla Design in 2010.
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