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Smart Packaging: Increasing Therapeutic Adherence




Failure to adhere to medicinal treatment regimens is arguably the world’s biggest therapeutic challenge. The R&D spend on the discovery and extension of the drug pipeline in 2018 was reported at $179 billion, some 21.6% of sales (1). Given that typical adherence levels on average sit around 50% non-adherence to long-term therapy for chronic illnesses, intentional and unintentional medication non-adherence signifies a prevalent and persistent healthcare problem, and it is frankly amazing that greater effort and spend is not directed to addressing this global crisis.

More specifically in terms of the human impact, nearly half of all adults and approximately 8% of children (aged 5-17 years) worldwide have a chronic condition.

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About the author


In a career that has spanned over three decades, Chris Waterhouse has provided packaging and supply chain technical expertise and innovation insight to some of world’s leading pharma, agrochemical, and petrochemical companies. Chris is Managing Director of iDi Pac and former Chairman of the UK Packaging Society, the “home of packaging professionals”, which represents packaging professionals across the UK and overseas. Widely recognised as the ‘go-to guy’, Chris is much sought after across the packaging and supply chain industry, and is an acclaimed speaker at business conferences and industry events – well known for his technical innovations, practical insights, and leading-edge thinking.
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