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Pharmaceutical Manufacturing and Packing Sourcer

Packaging’s Data Evolution

The concept of product packaging has evolved from humble beginnings as a plain, loose wrapper, to a sophisticated, branded, and data-marked means of providing critical information throughout a product’s supply chain lifecycle.

Moreover, with regulatory demands and consumer desire for greater and more granular information – from provenance to nutritional information, expiry dates to batch or lot numbers, and instructions for use – packaging today is a vital component of brand reputation.

Yet, how many organisations are maximising the full potential of packaging as a data carrier, closing the loop between the factory, the point-of- sale, shelf, and the consumer’s home?

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Rob Ellinor is a member of the Strategic Business Development team at Domino Printing Sciences, currently as Programme Manager working with major global original equipment manufacturers on integration projects and acting as the commercial and technical lead interface to strategically develop the business relationships. Rob is able to draw upon his experience across operations, procurement, and customer-facing roles to design business models and supply chains that deliver value to all stakeholders.
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Rob Ellinor at Domino Printing Sciences
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