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Pharmaceutical Manufacturing and Packing Sourcer
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Taken from a marketing point of view, injectable therapeutics pose a challenge, for in these products there lies a conflict between two market influences: patients want to take the drug to get better, but they are frightened by the means of delivery. What makes marketing these technologies an even tougher business proposition for antibody therapeutics is that there is also a financial challenge: the difficulty of protecting a market for an antibody therapeutic using patents. Patents around a therapeutic target do not necessarily prevent a competitor developing a new antibody against it. Once a therapeutic target has been tested as clinically effective through the use of an antibody therapeutic, often competitor antibody developers can develop alternative therapeutics. This means that pharmaceutical companies need to look beyond the active therapeutic in order to make protein therapeutics commercially viable.
This proposition is tough, but it is also possible. There are, as I will demonstrate, success stories in injectable therapeutics - examples of how companies have managed their injectable product introductions and life cycle management. I will also examine in detail one specific route by which many pharmaceutical companies have sought to develop a competitive edge in this field. |
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Industry Events |
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10th-Anniversary Event RFID Journal LIVE! 2012
3-5 April 2012, Walt Disney World Swan and Dolphin Resort, Orlando, Florida
RFID Journal LIVE! 2012, our tenth annual conference and exhibition, is the only event where you can learn how to use RFID technologies to improve your pharmaceutical and medical packaging business, from real-world case studies across all applications, including asset tracking, logistics and transportation, supply chain management, warehouse and inventory management, security and more. Learn from a customized program featuring more than 50 end-user case studies and 8 industry-specific and how-to conference tracks.
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News and Press Releases |
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Record sales of new de-blistering and leak testing equipment at packaging machinery manufacturer, Sepha Ltd
The packaging machinery manufacturer, Sepha Ltd, has reported record sales of its recently extended range of non-destructive leak testing equipment for the world's pharmaceutical packaging industry. With demand up across all major markets, the company says the increase will fund future R&D and enable it to bring forward future innovations aimed at reducing costs and driving quality for pharmaceutical manufacturers and contract packers.
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