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Pharmaceutical Manufacturing and Packing Sourcer

RFID: Business Benefits Unveiled

The pharmaceutical industry is currently facing some serious challenges, including declining revenues, an increasingly competitive marketplace and a growing industry in counterfeit drugs. At the end of April 2004, both GlaxoSmithKline and AstraZeneca announced profit declines of 10 per cent and 14 per cent respectively, and blamed this on an increase in competition for their products.

One way for manufacturers to improve their operational efficiencies could be new technologies such as radio frequency identification (RFID). RFID will transform how drugs are packaged, distributed and stocked, as well as presenting some exciting advances in patient health care. Analyst group Yankee has predicted the RFID marketplace to be worth $4 billion by 2008, while a recent Gartner survey of US retailers revealed that 26 per cent of them planned to invest in RFID in the next two years. But what are the benefits of investing in this much-hyped technology?


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By Ross Hall, Chief Executive Officer at BT Auto-ID Services

Ross Hall is Chief Executive Officer of BT Auto-ID Services and is responsible for the delivery of RFID solutions to BT's major customers in the private and public sectors throughout the world. Ross joined BT in 2003 to lead its entry into the Auto-ID market. After an early career in corporate finance, he was given the opportunity to set up a brand new division within the corporate structure of SmithKline Beecham. Since then he has been responsible for the establishment of more than 20 start-ups within the corporate arena and standalone projects backed by venture capital. His experience covers a wide range of industries and market sectors including retail, health care, technology, education, media and the public sector.

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4th Annual Patient Recruitment and Retention in Clinical Trials

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