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home > pmps > summer 2004 > how dots and stripes are beating the counterfeiters
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Pharmaceutical Manufacturing and Packing Sourcer

How Dots and Stripes are Beating the Counterfeiters

With the ever-present risk of industrial sabotage and the constant concern that a large lawsuit may find its way to the corporate desk as the result of an untraceable error, an increasing number of organisations, and in particular pharmaceutical companies, are looking for ways to make their production processes more secure and robust, backed up by ever more accurate traceability records. Data matrix is increasingly used to protect brands by the use of sequential but encrypted data. This article looks at how this technology has developed and how it is helping organisations to achieve these goals.

For over 30 years all sorts of products and items have been automatically identified using bar codes. This linear or one-dimensional array of lines of different thickness has become such a part of our daily lives that most people cannot remember when supermarkets checkouts depended upon the reading of an individual price label manually attached to every item. Just occasionally we are reminded of how slow this early process was when a bar code reader becomes intermittent and a queue quickly builds up.

For all their benefits, 1D bar codes do have some limitations; they are physically large, which limits their application on small items, they require good print quality to accurately render the different line widths that encode the data and high contrast between the bars and their background for reliable reading. For these reasons, the conventional 1D bar codes are limited in the amount of data they can contain, and are usually printed on high contrast labels which, in turn, are applied to the product or item to be identified.


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By Charles Plain-Jones, European Sales Manager of Absolute Vision

Charlie Plain-Jones is a graduate of the University College of North Wales, where he obtained a degree in Electronic Engineering. He has spent most of his career working for US corporations, helping their leading edge technologies to gain a foothold in the European marketplace. For the last 20 years, he has focused on sales and business development. Charlie has also been involved in the first generation of computer numerical controls (CNC) for machine tools, Scada plant process monitoring and control systems, robotic systems, high pressure water jet and laser processing technologies. He was also the European Business Development Manager for RVSI machine vision and advanced data matrix 2D symbology reading systems. Charlie has 10 years' expertise in the field of part traceability through the use of directly applied marks (DAMs), a technology where data matrix marks are permanently marked onto the surface in a whole range of materials. He is currently the European Sales Manager at Absolute Vision.

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Charlie Plain-Jones
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