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home > pmps > spring 2003 > maximising the benefits of brand security - new developments for smart protection
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Pharmaceutical Manufacturing and Packing Sourcer

Maximising the Benefits of Brand Security - New Developments for Smart Protection

Much has been said about the escalating problem and staggering numbers related to counterfeiting in the pharmaceutical industry, to the point where no large manufacturer can avoid taking a pro-active approach and initiating a product security programme. In order for a programme to be effective however, it should include some form of product marking technology, whether applied to the primary packaging, secondary packaging, labels or to all of the above.

When considering such technologies, a cost/benefit analysis will typically include an evaluation of the overall technology attributes, its applicability to specific challenges and the environment in which it is implemented. Some of the issues that need to be addressed are: the type of problem (counterfeiting, repackaging, diverting); mapping of geographical areas and distribution channels involved; suspected origins of fake drugs; existing levels of control over the supply chain; the type and amount of information that requires validation; and nature of inspection (in the field versus back office).


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By Dana Kaplan, Vice President of Marketing and Business Development at Inksure Inc

Dana Kaplan is Vice President of Marketing & Business Development at InkSure Inc. Ms Kaplan has extensive experience in international marketing - prior to joining InkSure in 2000, she engaged in commercial and marketing management for companies operating within the consumer goods industry.

Her technical background includes experience as an R&D Chemist at Avco Chem Ltd (pigments and dyestuffs). Ms Kaplan holds a B.Tech in Textile Chemistry Engineering and an MSc in International Marketing.

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Dana Kaplan
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Industry Events

4th Annual Patient Recruitment and Retention in Clinical Trials

13-15 October 2008, Amsterdam

Patient recruitment is now consuming thirty percent of clinical trial time - more time than any other clinical trial activity - and almost half of all trial delays result from patient recruitment problems. As the recruiting culture becomes more sophisticated and the forces affecting patient enrollment grow more numerous and complex, pharmaceutical companies are striving to discover new strategies to facilitate enrollment in clinical trials. With increasing industry pressure to develop, test and market greater numbers of new drugs faster, pharmaceutical companies need to perform clinical trials as quickly as possible. Inefficient patient recruitment processes is a formidable barrier to pharmaceutical companies' success in launching new products. Improving the patient recruitment process is imperative to avoid wasted investments and eliminate costly delays in bringing new drugs to market -- today and even more so in the not-so-distant future. Improved patient recruitment presents one of the largest opportunities for pharmaceutical companies to eliminate delays in clinical trials, thereby making it possible to reduce time to market.  With patent time limits and large overheads meaning that any delays in the development timeline can be disastrous, a good understanding of how to successfully recruit patients for trials is vital for any company looking to succeed.
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News and Press Releases

New PFA SonicLineŽ ultrasonic flowmeters

Flow measurement with ultrasound fast, precise, free from contamination         The new PFA SonicLineŽ ultrasonic flowmeters assure precise measurement and control of chemical consumption and management of chemical stocks with high reliability. SonicLineŽ is also ideally suited for accurate batch and dosing processes with high reproducibility.              
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