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home > pmps > spring 2003 > counterfeit protection: overt or covert security?
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Pharmaceutical Manufacturing and Packing Sourcer

Counterfeit Protection: Overt or Covert Security?

The success of any drug counterfeit protection programme must have total agreement from two very disparate groups - corporate management and technology providers. While these two must have a happy marriage for the project to succeed, divorce is a far more common state of the relationship.

Untold hours have been spent by technology marketers preparing and making very detailed presentations to drug manufacturers. Brand managers, packaging engineers, marketing execs, legal and financial staffs - all have had the opportunity to learn and understand new anticounterfeit technologies, yet very few products bear any valid security measures.

When sales calls are followed up to determine the 'next step', most of the time the answer is the same - senior management is not interested. A huge amount of time and money can be saved if senior staff are in favour of adding anticounterfeit security to their packages. Almost all of the existing programmes originated in the 'C suite'. Top executives do not need to be involved in the selection of the fraud prevention technology, they simply have to mandate the adoption of an anticounterfeit programme and assign a senior staff member to oversee the execution of this mandate.


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By Peyton Old of ITW Holopak

Peyton Old is a graduate of Rochester Institute of Technology with a major in Printing Management and a minor in Photo Science. He attended the University of Maryland Law school. After completing a tour of duty with the US Air Force in Southeast Asia, Mr Old joined the Miehle division of Rockwell International where he was the Mid-Atlantic Regional Manager.

In 1981 he joined The Tyler Group Inc as Managing Director. Mr Old joined ITW HoloPak in 1998 as Sales Manager for specialised security products. He has been involved in creating and executing many high security programmes for brand and product authentication with particular focus on tobacco products in China.

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Peyton Old
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