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home > pmps > summer 2003 > the future of anticounterfeiting, brand protection and security packaging for pharmaceuticals
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Pharmaceutical Manufacturing and Packing Sourcer

The Future of Anticounterfeiting, Brand Protection and Security Packaging for Pharmaceuticals

The $400 billion pharmaceutical industry represents a significant market for brand protection over the next few years. Pharmaceuticals are subject to a wide range of brand attacks, including counterfeiting, diversion and parallel trading, theft and tampering. Counterfeiting alone is estimated at six per cent of the world trade - over $20 billion annually according to the World Health Organization. More than almost any other industry, consumer confidence in pharmaceutical products is a major part of brand value. Quality, reliability and safety are essential to any manufacturer's success, regardless of whether their product is a household name or a generic product. Protecting their brands is an integral cost of doing business within the industry.

To better understand these brand attacks and the market opportunities available to suppliers, this report is dedicated to analysing the complex and fast-evolving market of anticounterfeiting in the pharmaceutical industry and is based on a market research survey of leading brand owners and suppliers. Market estimates are based on this survey and research and discussions with industry players have been integral to the full version of the report. Qualitative information is also provided to help the reader understand the key driving factors behind drug manufacturer's decisions about brand protection devices.


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By June Shelp, Managing Director of Sharon Carr Associates Ltd, writing on behalf of Pira International

June Shelp is Managing Director of Sharon Carr Associates Ltd (SCA). In this role she manages SCA's consulting services, working with brand owners worldwide to develop brand security solutions tailored to their specific needs. Ms Shelp is an Economist by training with a Master's from Michigan State University. Previously she served in several senior government positions, was a principal in two consulting firms and taught on the faculty of two universities. She has worked with corporate, not-for-profit and government clients on a variety of issues, including finance, international technology transfer and foreign investment. Pira International is a provider of market research reports, conferences, journals and newsletters to the security printing, packaging and brand protection markets.

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