|
 |
Pharmaceutical Manufacturing and Packing Sourcer
|
Pharmaceutical firms are known for their large investments in aggressive and sophisticated marketing, which can easily exceed $50 million for many brand name drugs. Yet is the firm receiving the revenue that the brand is attracting or is it going to counterfeiters, disloyal distributors and other criminals? For example, a drug that drives $500 million in annual revenues and has a conservative five per cent counterfeiting and/or diversion problem, is losing $25 million in top line revenue. The stakes are even higher for the more than 20 drugs that bring in annual sales of one billion plus each year, especially since these drugs tend to have the cache and profit margins that counterfeiters covet.
The pharmaceutical industry also has the added burden of liability and consumer confidence obligations as Figure 1, Figure 2 and Figure 3 detail. Loss of revenue due to product and brand compromise is no longer an accepted cost when doing business. As detailed in previous PMPS articles, there are a number of commercially available technologies each with properties that make them well suited for combating fraud in different applications. Figure 3 illustrates some of the key features of the different technologies and most importantly, the ease with which they can be copied or counterfeited. Interestingly enough, those with some of the most sophisticated security features are not necessarily the most expensive on a per unit basis.
|
Read full article >>
|
|
 |
|
| Rate this article |
You must be a member of the site to make a vote. |
|
Average rating: |
0 |
| | | | | |
|
|
 |
Industry Events |
 |
7th Annual Pharma Packaging and Labelling conference
17 September - 18 October 2008, Barcelona
7th Annual Pharma Packaging and Labelling conference will bring
together experts from leading pharma manufacturers to present case study driven
presentations on critical industry-wide issues.
Attending this event will give you an opportunity to discuss with fellow
packaging and labelling professionals and share your views on these important
matters.
More info >> |
|
 |
News and Press Releases |
 |
MipTec, October 14 – 16, 2008, Switzerland
MipTec about to take off by joining forces between Life Sciences Week, ALL-SystemsX.ch-Day, & Jobvector.com
More info >> |
|
 |
