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home > pmps > summer 2003 > curing the on-pack information headache
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Pharmaceutical Manufacturing and Packing Sourcer

Curing the On-Pack Information Headache

Legislation relating to on-pack labelling increasingly requires that clear, adequate information is provided to the patient/end-user with key text displayed in the 'local' language (1). More information, including multilingual information, can impact on a number of packaging issues - such as insufficient space for text, high levels of stock materials for each country, more inventory and therefore increased risk of mis-labelling. Curing this headache and adding other benefits has seen the booklet-label become a popular solution across the pharmaceutical industry.

It should be noted that this solution is not exclusive to the pharmaceutical industry. Around the world, diverse organisations utilise the system to provide information, or indeed promotion on equally diverse products. Typically, agrochemical and other chemical products, animal health, cosmetics and toiletries, FMCG and DIY all regularly use booklet-labels. However, the fastest growing market is pharmaceuticals, with clinical trials applications experiencing exponential growth worldwide.


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By Stephen Jarrold, Pharmaceutical & Healthcare Market Manager at Denny Bros Ltd

Stephen Jarrold is Pharmaceutical and Healthcare Market Manager at Denny Bros. In 1983 a temporary packing job lasting two weeks began Stephen's 20 year career with Denny Bros, the Fix-a-Form booklet label inventors. Each time he tried to leave, a new challenge was put to him and so he worked through all departments, finally specialising in marketing and market development where he has been for the past 14 years. Stephen has travelled around the world helping to train and develop the 22 international Fix-a-Form licensees. This role has included speaking at seminars on issues relating to the provision of on-pack information using the multi-page labelling system.

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