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Pharmaceutical Manufacturing and Packing Sourcer
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Functional foods is one of the most challenging and exciting sectors in today's food and drink industry, successfully combining consumer interest in diet and health with the latest advances in nutrition. The functional foods market grows steadily each year, with annual growth rate estimates varying between eight and 14 per cent (1). Following the initial functional food fervour, it has become clear that the path to success is not plain sailing, nor does it promise to be in the future. However, by combining a throrough knowledge of the driving forces within the market with innovative products, manufactuers can build on firm foundations for long-term growth.
The diverse nature and enormous potential for growth in this sector continue to attract attention from scientists, ingredient manufacturers, and pharmaceutical and biotechnology companies, who are all interested in entering this segment of the food market. This article seeks to review this relatively young yet challenging food sector, its fundamental impact on product development and the key market drivers.
Where Are We Now?
A wealth of data on the performance of the functional foods market already exists. However, given the diversity of the sector and the different interpretations of what constitutes a 'functional food', it is difficult to make direct comparisons between the various figures relating to market size and growth that are quoted. It is a widely held view, however, that many functional food markets are still underdeveloped, but the key question for manufacturers is how to translate this potential into marketing success.
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