spacer
home > pmps > summer 2002 > shaping a brand security programme
PUBLICATIONS
Pharmaceutical Manufacturing and Packing Sourcer

Shaping a Brand Security Programme

Similarly, packaging in today's branded economy has the ability to enforce expectations by imparting vital product information to consumers within multiple markets, by protecting and securing valuable packaged goods during transit and by complementing a firm's effort to communicate a brand's intrinsic benefit through in-store displays and graphic design appeal.

Yet a global risk currently exists from a competitor who operates in the shadows. Branded global products are at risk of clandestine attack from the illegal trafficking of counterfeit goods. Consequently, the more successful the brand is, the greater the risk of brand piracy. In the pharmaceutical sector for instance, the World Health Organization has recently reported that five to seven per cent of the world's medicines may be counterfeit.

Criminals known as 'brand pirates' take advantage of a brand's success by stealing the brand's image for their own gain. Public and private involvement varies across the globe. However, the savvy brand owner should not rely on government or legislative bodies alone to take the immediate and corrective action required to protect their brand(s). Rather, brand owners must stay one step head of the brand pirate and also realise that the ultimate responsibility for protecting their brands begins and ends with themselves.


Read full article from PDF >>

Rate this article You must be a member of the site to make a vote.  
Average rating:
0
     

There are no comments in regards to this article.

spacer
By Adrian Simmons, Manager of Security Systems Europe for Westvaco Brand Security Adrian Simmons is Manager of Security Systems Europe for Westvaco Brand Security (WBS). He is responsible for expanding WBS' presence among chief executives and brand managers at leading European companies to stress the need for - and importance of - protecting their brands in today's global marketplace.
Prior to joining WBS, Adrian was Director of Marketing and Business Development for Honeywell Industrial Specialties, where he led the development of a unique concept, aimed at providing a comprehensive solution to the global problem of brand counterfeiting.

spacer
Adrian Simmons
spacer
spacer
Print this page
Send to a friend
Privacy statement
News and Press Releases

PharmaFluidics awarded VLAIO research grant

Ghent, Belgium – June 2, 2020 PharmaFluidics NV, innovative player in the field of analytical chromatography with its unique high-resolution µPAC™ micro-Chip technology, announces that it has been awarded a € 613 k grant from Flanders’ Innovation & Entrepreneurship Agency (VLAIO). The grant will run over two years and will support the further optimization of PharmaFluidics’ manufacturing flow, and to develop complementary new surface-modified µPAC™ products.
More info >>

White Papers

Cleaning Validation: What do you need to consider to ensure a successful outcome?

RSSL

Cross contamination must be avoided in the Pharmaceutical industry at all costs and successful cleaning validation ensures that patients are not put at risk due to cross contamination. The process can be divided into a number of sections each of which must be fully understood and areas of concern addressed to ensure a successful outcome across the entire process. This spans both the manufacturing and subsequent analytical and microbological support. The data used to confirm a positive/successful cleaning validation is underpinned by the results of validated analytical methods. It is essential that these results are truly representative as patient safety is based upon the absence of equipment residues. So what are those areas of concern, what affects your ability to get a successful outcome and what do you need to consider when carrying out a Cleaning Validation exercise?
More info >>

 
Industry Events

World Vaccine Congress Washington

27-29 September 2020, Walter E Washington Convention Center, Washington, US

The World Vaccine Congress is an award-winning series of conferences and exhibitions that have grown to become the largest and most established vaccine meeting of its kind across the globe. Our credibility is show through the prestigious scientific advisory board that spend months of hard work creating a new and topical agenda, year on year.
More info >>

 

 

©2000-2011 Samedan Ltd.
Add to favourites

Print this page

Send to a friend
Privacy statement