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home > pmps > summer 2002 > if you want to be global, you need to be local
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Pharmaceutical Manufacturing and Packing Sourcer

If You Want to be Global, You Need to be Local

The fact that we live in a global era does not mean that the world is becoming more culturally homogeneous. Quite the contrary, since the Internet can take you to the ends of the earth, but you cannot benefit from this unless you can communicate in the local language. Speaking to consumers in their own language has become an important selling point, and often gives companies a major edge over their competitors.

Thus, as globalisation strategies are imposed, translation needs increase. Multinational corporations are not the only companies requiring more of these services. Due to the changes the Internet has brought about in marketing and sales, even small companies are becoming global, further increasing demand for good translators, which are a scarce resource.

Everyone knows that pharmaceutical laboratories are major users of translators, since they devote a large portion of their budgets to internationalisation. In addition to the translation of traditional documentation (marketing authorisations, training manuals, sales and marketing materials, product packaging, articles for medical and scientific journals and so on), they now have new needs (websites and medical portals for the Internet) and new media (multimedia materials, presentations and databases). This has not only increased the volume of work to be translated, but also the diversity and difficulty of the translation.


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By Dolores Birlanga, a Managing Head at Caleidos e-Linguistic Solutions Dolores Birlanga received her masters degree in Translation and Applied Technologies, from the University of Paris, France. She also holds a BA in Translation and Interpreting, obtained in a joint programme between the Universities of Granada, Spain and La Sorbonne Nouvelle, Paris, France.
After a period of three years dealing with translations for the medical and pharmaceutical sectors in a translation company based in France, Dolores moved back to Spain to join one of the major leaders in the Spanish translation and localisation market. There she became Project Manager for all projects related to the technical sector.
In 1998 she assumed her current position as one of the Managing Heads of Caleidos e-Linguistic Solutions - a company specialised in the global management of multilingual documentation for major companies.

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Dolores Birlanga
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