spacer
home > pmps > summer 2002 > if you want to be global, you need to be local
PUBLICATIONS
Pharmaceutical Manufacturing and Packing Sourcer

If You Want to be Global, You Need to be Local

The fact that we live in a global era does not mean that the world is becoming more culturally homogeneous. Quite the contrary, since the Internet can take you to the ends of the earth, but you cannot benefit from this unless you can communicate in the local language. Speaking to consumers in their own language has become an important selling point, and often gives companies a major edge over their competitors.

Thus, as globalisation strategies are imposed, translation needs increase. Multinational corporations are not the only companies requiring more of these services. Due to the changes the Internet has brought about in marketing and sales, even small companies are becoming global, further increasing demand for good translators, which are a scarce resource.

Everyone knows that pharmaceutical laboratories are major users of translators, since they devote a large portion of their budgets to internationalisation. In addition to the translation of traditional documentation (marketing authorisations, training manuals, sales and marketing materials, product packaging, articles for medical and scientific journals and so on), they now have new needs (websites and medical portals for the Internet) and new media (multimedia materials, presentations and databases). This has not only increased the volume of work to be translated, but also the diversity and difficulty of the translation.


Read full article from PDF >>

Rate this article You must be a member of the site to make a vote.  
Average rating:
0
     

There are no comments in regards to this article.

spacer
By Dolores Birlanga, a Managing Head at Caleidos e-Linguistic Solutions Dolores Birlanga received her masters degree in Translation and Applied Technologies, from the University of Paris, France. She also holds a BA in Translation and Interpreting, obtained in a joint programme between the Universities of Granada, Spain and La Sorbonne Nouvelle, Paris, France.
After a period of three years dealing with translations for the medical and pharmaceutical sectors in a translation company based in France, Dolores moved back to Spain to join one of the major leaders in the Spanish translation and localisation market. There she became Project Manager for all projects related to the technical sector.
In 1998 she assumed her current position as one of the Managing Heads of Caleidos e-Linguistic Solutions - a company specialised in the global management of multilingual documentation for major companies.

spacer
Dolores Birlanga
spacer
spacer
Print this page
Send to a friend
Privacy statement
News and Press Releases

Sphere Fluidics Closes a $4.8 million USD (£3.7 million) Funding Round

Cambridge, UK, 10 June 2019: Sphere Fluidics, a company commercializing single cell analysis systems underpinned by its patented picodroplet technology, announced today that it has closed an additional tranche of investment of $2.9 million (£2.2 million), securing a total of $4.8 million (£3.7 million) in investment. The funding will be used as working capital for the Company’s Cyto-Mine® Single Cell Analysis System, expansion of the UK facility and enable the doubling of personnel through the opening of a new US Sales Office and Demo Lab in California.
More info >>

White Papers

Nanoparticle Tracking Analysis. A Review of Applications and Usage in the Analysis of Exosomes and Microvesicles

NanoSight

The study of exosomes and other cell-derived microvesicles is an area of rapidly growing importance and the subject of intense interest and research. The previous lack of suitable methods for their detection, analysis, enumeration and phenotyping is proving to be a significant limitation in these studies. This mini-review shows the degree to which the technique of Nanoparticle Tracking Analysis (NTA) is helping to address these problems.
More info >>

 
Industry Events

FlyPharma Europe

22-23 October 2019, Copenhagen, Denmark

The FlyPharma Conference Europe 2019 is aimed at forward-thinking individuals and businesses that are ready to uncover the potential in their pharma supply chain. The event offers an interactive platform to discuss current and future challenges within pharma and cargo, with topics including market trends, cold chain innovations, latest regulatory demands, security technology, and how to encourage collaboration between supply chain players. There will be plenty of networking opportunities, including a complimentary evening networking event, where delegates can meet and catch up with senior and executive pharma and cargo professionals – gaining strong, new industry contacts and building on existing ones.
More info >>

 

 

©2000-2011 Samedan Ltd.
Add to favourites

Print this page

Send to a friend
Privacy statement