|
 |
| home > pmps > autumn 2002 > effective brand protection in the pharmaceutical industry needs efficient supply chain management |
|
|
 PUBLICATIONS |
Pharmaceutical Manufacturing and Packing Sourcer
|
Today's supply chains have many different layers making them vulnerable to brand and product counterfeiting. Each interface in the distribution network, from procuring raw materials to supplying the end consumer, is a potential point for counterfeit products to enter the supply chain of companies. Transshipment points like warehouses and logistics service providers are particular targets of counterfeit attacks. Hence it is becoming increasingly difficult to control the flow of goods. This is the reason why effective brand protection needs to start with efficient supply chain management.
Counterfeiting and the Global Economy
Consumer goods, automotive parts or medicines - in every field of business counterfeit products cause lost revenues and put money in criminals' pockets. According to studies by The Anti-Counterfeiting Group (ACG), roughly 10 per cent of all products on the marketplace are counterfeit (1). This means an annual loss of more than US$300 billion. What is easily overlooked when discussing the topic of brand and product counterfeiting is the issue of how counterfeit products are distributed to the end consumer.
|
Read full article >>
|
|
 |
|
| Rate this article |
You must be a member of the site to make a vote. |
|
Average rating: |
0 |
| | | | | |
|
|
By Alexander Weis, Product Manager for Identif Technologies and Andre Josten, Director of Identification Technologies at november AG
Alexander Weis, MBA, joined november AG after its initial public offering in 2000. Since 2001 he has been Product Manager for november's Ident Systems business unit, identif Technologies. Alexander studied Business Administration, focusing mainly on Logistics & Supply Chain Management and Strategic Management, at the University of Erlangen-Nьrnberg, Germany.
He continued his studies for an MBA at the Terry College of Business, University of Georgia, US, specialising in Strategic Marketing and Organisational Consultation. During his studies he worked as project consultant for several companies in the US before taking positions as Senior Sales Representative for Gulfstream Aerospace Inc, and working in Marketing for Infineon Technologies, Germany.
Dr Andre Josten is Director of Identification Technologies at november AG. Andre studied chemistry with the main focus on biochemistry in Mьnster, Germany and completed a PhD thesis on developing biochemical stabilisation strategies for biosensors in the diagnostic field at ICB (Institute fьr Chemo- und Biosensorik), also in Germany.
Andre was previously a Scientist in Research & Development at november AG working on projects such as identification technologies using biomolecular labelling techniques and the development of the brand protection DNA label.
|
|
|
|
|
|
 |
Industry Events |
 |
7th Annual Pharma Packaging and Labelling conference
17 September - 18 October 2008, Barcelona
7th Annual Pharma Packaging and Labelling conference will bring
together experts from leading pharma manufacturers to present case study driven
presentations on critical industry-wide issues.
Attending this event will give you an opportunity to discuss with fellow
packaging and labelling professionals and share your views on these important
matters.
More info >> |
|
 |
News and Press Releases |
 |
“PACK DIFFERENT” with EMBALLAGE 2008
“Business, Innovation, Outlook” are the watchwords for the 38th World Packaging Exhibition which opens in Paris from 17 to 21 November 2008. Fifteen months before the key packaging event of the end of 2008, EMBALLAGE displays its differences to offer you a new edition that is even more representative, international and rich in new features.
More info >> |
|
 |
