spacer
home > pmps > winter 2001 > a formula for success - taste-masking of oral pharmaceuticals can be the key to strong sales
PUBLICATIONS
Pharmaceutical Manufacturing and Packing Sourcer

A Formula For Success - Taste-Masking of Oral Pharmaceuticals Can Be the Key to Strong Sales

Linda Sheffield stands and stares at the many chewable children's vitamins on the pharmacy shelf. She reads the labels carefully and determines that the cheaper store brand has virtually all of the same vitamins and minerals as the more expensive brand name pills. She tosses the store brand vitamins into her basket. The next morning, she hands her daughter one of her new vitamin tablets. Her daughter chews slowly, makes a face and spits out the partially chewed tablet, whining, "Mummy, that tastes terrible". Linda shakes her head, realising that this cost-saving choice will end up costing her more in the long run if she can't get her daughter to take her vitamins.

What makes one over-the-counter (OTC) drug more successful than another? In most cases, superior flavour quality. Addressing flavour quality early on allows pharmaceutical manufacturers to build an advantage over their competitors. Even for prescription (Rx) drugs, it is wise to address flavour quality from the start, as many of today's Rx drugs will eventually become tomorrow's OTCs.


Read full article from PDF >>

Rate this article You must be a member of the site to make a vote.  
Average rating:
0
     

There are no comments in regards to this article.

spacer
By Jeffrey Worthington, Vice President of Arthur D. Little

Jeffrey Worthington is Vice President of Arthur D. Little and a Director in the technology and innovation business, where he focuses on issues at the intersection of food, health and nutrition. He also has overall responsibility for Arthur D. Little's strategic alliances in this domain. His professional experience is in market and technology assessment, product planning and the development of prescription and over-the-counter pharmaceuticals, dietary supplements, nutritionals, nutraceuticals, foods, beverages and other consumer packaged goods. Jeffrey earned a BS in Chemistry from Northeastern University and a Masters in Business Administration from Babson College. He is a professional member of the American Association of Pharmaceutical Scientists (AAPS), the Institute of Food Technologists and the American Society for Testing and Materials (ASTM).

spacer
Jeffrey Worthington
spacer
spacer
Print this page
Send to a friend
Privacy statement
News and Press Releases

Turkish Cargo maintains its dual-terminal operations seamlessly

Completing the gradual transition process to Istanbul Airport, one of the largest airports of the world, the global air cargo brand Turkish Cargo maintains its dual-terminal operations with full capacity on 7/24 basis without any sales restriction.
More info >>

White Papers

Transforming Temperature Data Management Practices to Reduce Labor Costs and Improve Visibility and Control

Berlinger & Co AG

There are a number of temperature monitoring database options available to the biopharma supply chain professional and choosing the right one can significantly improve workflow which will reduce administrative time. This article will provide insight into practices for improving common processes through enhanced database functionality in the areas of managing data loggers by expiry date, storing and retrieving calibration certificates and acknowledging/documenting common temperature excursion events. Additionally, it describes the unique features and benefits of the Berlinger Smartview® data management system. Smartview® is a “Software as a Service” (SaaS) platform designed to efficiently and accurately manage both workflow and data in a regulatory compliant manner (21 CRF Part 11 & Annex 11). This comprehensive temperature data management system ensures reliability, accuracy, security, accessibility, and visibility to supply chain professionals, enhancing Good Distribution Practices (GDP) of temperature sensitive shipments.
More info >>

 
Industry Events

SAPHEX 2019

23-24 October 2019, GALLAGHER CONVENTION CENTRE, 10 RICHARDS DRIVE, HALFWAY HOUSE, MIDRAND, 1685, SOUTH AFRICA

SAPHEX 2019 will be held on the 23rd-24th October at the Gallagher Convention Centre, Johannesburg, South Africa.
More info >>

 

 

©2000-2011 Samedan Ltd.
Add to favourites

Print this page

Send to a friend
Privacy statement